Lead2Play was founded by Dr. George Selleck, a nationally recognized psychologist, sports education specialist, management consultant, author and Hall of Fame athlete. Three decades ago, Dr. Selleck began to observe a shift in youth sports from the unsupervised, spontaneous play of his youth to play spaces that were run by adults, not kids, and which were often focused more on winning and less on having fun, making friends, and learning new skills. This propelled him to work to improve the sports experience for thousands of youth and their families by creating and administering programs designed to enhance youth development through positive participation in sports and fitness activities.

Dr. Selleck has spent the last 30 years constructing youth play and sports programs that put youth in charge. In addition to Lead2Play, Dr. Selleck founded Sports for Life and co-founded The Promise of Good Sports. He serves as an advisor to the EduSports program in India, and was a consultant to the U.S. State Department Education & Cultural Affairs Sports Initiative. He has written nine books for parents, athletes, coaches, and officials, including his most recent volume, Changing the Game: My Journey Through Life and Sports. Dr. Selleck has won numerous awards for his work. In 2007, he was named one of the 100 Most Influential Sports Educators in America.